The PTY Shop
Branding, Identity Design
THE PTY SHOP is on a mission to re-brand the word fashion, a word which can, at times, feel cold and inaccessible, and re-associate it with femininity, strength, and confidence. It is PTY's goal to reinvigorate the industry with confidence, and remind its audience that being nice is always the answer!
To communicate this sense of fun, femininity, and playfulness, CANOPY created a visual language composed of irregular shapes and friendly type that playfully dance around the canvas. Each piece of collateral emphasizes the PTY mission by communicating "nice" messages like notes cards that say "nice to meet you" or hang tags that say "nice hanging with you".