About Project
ARCHIVE builds custom management, workflow, and organizational systems to help creatives grow their businesses sustainably, and have more freedom to focus on their craft.
The first concept draws upon the founder’s background as a photographer, breaking-up a basic diagram of a camera and rearranging it into playful geometries. This also signifies how the brand brings beauty and order to messy and chaotic systems.
In the second concept, lines and boxes are intended to mimic an architectural drawing, which signifies Archive’s process of developing “blueprints” or systems for its clients.
The third concept was inspired by the theme of freedom, and how Archive’s solutions bring freedom to founders by giving them more time and space to do what they love. To represent this idea, Canopy imagined this concept as a blank painter’s canvas embellished by layered paint strokes. Simply put, Archive provides the canvas, while their clients provide the creativity.
Services
Brand Strategy, Brand Styling, Website Design, Logo Design, Identity Design
