LAND + SEA is a line of mindfully-crafted cleansing goods designed to lift the soul, nourish the skin, and vitalize the earth. Each product is crafted with the belief that true beauty starts from the inside out.
The name LAND + SEA was chosen as a representation of the brand's core belief in the symbiotic relationship of earth and humanity - as we care for the earth, she will care for us in return, and the rhythm of the land and sea at the shore perfectly resembles this give and take. With this in-mind, CANOPY designed a website, packaging, identity system, and booklet that illustrate the benefits of each ingredient, promote mindful rituals during application, and offer mantras for personal empowerment. As a bonus, products can be repurposed into packaging for mailing-in empty bottles to be recycled.
Brand Strategy, Brand Styling, Website Design, Packaging Design