Canopy
 
 

the Studio

 
 
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Sarah Magidoff_Graphic Designer
 

A B O U T M E

The Story

Hi! I’m Sarah, the designer and brand strategist behind CANOPY. I first began designing when I was 4-years-old, crafting dream homes for my toys and dolls. As I grew up, that creativity blossomed into a career as an architect. Straight out of college, I got a job at a high profile architecture firm in LA. I loved the work, but the late nights and tight deadlines took a toll on me, and I burned out. Hungry for freedom, flexibility, and work that brought me joy, I took a leap of faith, left my job, and began a mindful search for what was next. Around that time, a few entrepreneurial friends hired me to design their brands. Word spread, and before long, I was running a design studio! Four years and many successful projects later, I’m passionate about helping people, like you, bring their ideas to life through powerful storytelling and unforgettable design.


W H Y C A N O P Y ?

The Name

On my first day of architecture school, my professor began the class by presenting this image. While I didn’t consider the primitive structure to be real "architecture", the lecturer pointed out that its creators used the resources at their disposal to make the most elegant creation they possibly could. His point was that the most captivating architecture isn't necessarily grandiose or costly. In fact, the greatest creativity happens when we take what we have and use our imagination to push our creations to be the best they can be. That lesson stuck with me. And when it came time to name my own studio, I knew it had to be CANOPY. Now, every time I see that name, I'm reminded to look for opportunities to make beauty out of the ordinary.

 
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 Unforgettable brand design crafted to entice your audience. The Canopy process is rooted in listening, rest, and exceeding your expectations.

 

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Listening Well

Unforgettable brand design rests on the ability to communicate authentically. That’s why the CANOPY process is rooted in listening. Through questions and creative exercises, I work to extract what makes you unique and visually articulate it in a way that leaves you feeling like, “Wow, she REALLY gets me!”

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Rooted in Rest

Our most creative work comes when we’re well rested. But so much of what society asks of us contradicts this. That’s why my process keeps rest in mind. No busy work, no wasted space. I work hard to make the process easy for you. When you’re at ease, we’re both at ease. And, less truly is more.

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Exceeding Expectations

The best compliment I get is that my work exceeds expectations. Yes, I’m trustworthy, efficient, and have a fresh sense of style, but exceeding expectations goes deeper. Having a process rooted in listening and rest, I’m able to see my clients’ full potential and become your advocate and partner on your journey.